Carb Manager is the #1 low carb and keto app in the Google Play, App Store, and web. Our mission is to make the low carb lifestyle easy, fun, and delicious, and empower our millions of members to achieve their wellness goals.

The mission for Carb Manager was to completely re-design the app by re-imagining the UI, improving the UX, as well as adding new and improved features. Carb Manager is an extremely complex and flexible app with hundreds of customizations, settings, food/recipes databases, meal planners, analytics, and much more… We took on the role as the sole UX/UI designers and leading this project from the initial design and ux, to development handoff/collaboration, animations, and launch. We continue to contribute this app by designing new features, listening to user feedback and iterating, and more.

Services

User Experience Design

UI Design

Branding, Design System, & Figma Component Library

Dev Support & Collaboration

Usability Testing

Platforms

Mobile App (iOS, Android)

Web App

Apple Watch App

Project Summary

We started with Carb Manager’s old app which, while very successful, was outdated both visually and functionally. We collaborated with the team to understand the primary user needs, frustrations, new features, and ways to enhance their experience. We learned that the team’s goal was not only to enhance the UI and branding visually but also improve the experience.

Hi Fidelity Mobile Screens

Some Stats

Carb Manager has over 8 million members. After the redesign we were able to increase carb managers app store visibility, new member acquisition, member’s average visits per day, average app store rating, premium subscriptions, and more. The app currently has 4.8 stars with over 200k+ Reviews (IOS) and 4.5 stars 98k+ Reviews (Android)

+2.5

Increase in sessions per device per day

+16%

Increase in users completing onboarding & first in-app action.

20%

Increase of day 1 user retention